This text-only record is part of the interactive AIGA Design Archives where you can view more details, zoom into images and explore other works in the definitive online resource on American design.
 |
Design Category
Book design, 1997
Design firm
Bielenberg Design (San Francisco, California)
Collection
(1998) 50 Books/50 Covers of 1997
|
In 1997 the AIGA/Colorado board of directors invited designers from across the United States to produce one-of-a-kind poster to promote literacy. This book documents forty-three of those posters. I was perversely interested in the idea of promoting the concept of literacy without actually using any words. The idea for the cover photo came from my two-year-old daughter (shown on the cover) who loves books but shows absolutely no interest in television or any screen-based images. I was trying to illustrate the competition between paper-based books and television for the attention of our children.