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Design Category
Book design, 1997
Design firm
Carin Goldberg Design (Stanfordville, New York)
Collection
(1998) 50 Books/50 Covers of 1997

Description

Hal Sirowitz’s poems are droll, funny, nutty, and often touching. His writing style is completely dry and straightforward. Somewhat anti-stylistic. I felt the type should look generic and non-designed without losing the soul or voice of the author. The image of “Mommy’s purse” found in a ’50s Sears catalogue seemed the right period for the mother in Hal’s poems. Metaphorically it represented the psychological baggage between mother and son that the author so humorously portrays.

Credits
Art directors: Jim Davis, Carin Goldberg
Graphic designer: Carin Goldberg
Author: Hal Sirowitz
Typeface: Futura
Publisher/client: Crown Publishing