AIGA Design Archives

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Design Category
Book design, 1997
Design firm
Carin Goldberg Design (Stanfordville, New York)
Collection
(1998) 50 Books/50 Covers of 1997

Description

Sometimes you get lucky and an art director provides a really nice image. What I saw in this photograph of Huncke was the relationship and scale between the diminished and hunched figure and the towering shadow. The symmetry of the first letters of Huncke’s name inspired a sort of monogram approach along with mimicking the large and small in the photo with cap and lowercase letters. The small type at the lower left was designed to suggest measurement or increments, again inspired by the scale in the photo.

Credits
Art director: Richard Aquan
Graphic designer: Carin Goldberg
Photographer: Christophe von Hohenberg
Editor: Benjamin G. Schafer
Typeface: Helvetica Trade Gothic
Publisher/client: William Morrow