AIGA Design Archives

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Design Category
Corporate communications design, 1997
Design firm
Bill Cahan & Associates (San Francisco, California)
Collection
(1998) Communication Graphics: 19

Description

The reduced size and densely packed cover symbolize a Xilinx semi-conductor chip, demonstrating a focus on increased density while reducing size. The attached magnifying lens allows the reader to zoom in on the text and detailed charts. Inside, photos reveal a series of attractions along the “Technological Highway” with the signage changed to reveal Xilinx’s key messages.

Credits
Creative director: Bill Cahan
Graphic designer: Kevin Roberson
Photographer: William Mercer McLeod
Copywriter: Thom Elkjer
Typefaces: Caslon, Found Letters
Printer: Alan Lithograph
Papers: Springhill Inventive, Mead Richgloss
Client: Xilinx