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Design Category
Corporate communications design, 1997
Design firm
Bill Cahan & Associates (San Francisco, California)
Collection
(1998) Communication Graphics: 19
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Cadence seems different from other companies because they benefit from technology getting too complicated. As electronics become smaller and more difficult to design, Cadence’s business grows. The irony of this situation is captured on the cover and opening pages of this report. A great year for Cadence is when companies are in over their heads and the process gets too complicated for customers to handle on their own. To validate this message, customer stories are highlighted in the report. Several different styles of illustration and photography are placed next to each other to suggest the wide range of products that use Cadence technology.