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Design Category
Corporate communications design, 1997
Design firm
Gottschalk & Ask International (Toronto, Ontario, Canada)
Collection
(1998) Communication Graphics: 19
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The poster is one in a series devoted to communicating the meaning behind the Ciba Specialty Chemical’s corporate logo—the butterfly symbol—to company employees and the general public. The featured image represents the precise design and superlative technical expertise of Ciba’s chemical processes. The logical structure of the symbol underpins the company’s dedication to quality and perfection in all its operations. As part of a unified design program for Ciba, this poster demonstrates excellence through its clear, concise, and powerful design, dedicated to a single, high-impact message. In addition, the identity positions the new Ciba Specialty Chemicals as assertive and strong, self-confident, youthful, international, and alive, and refocuses its culture toward high performance in the wake of the merger/demerger from its former parent.