This text-only record is part of the interactive AIGA Design Archives where you can view more details, zoom into images and explore other works in the definitive online resource on American design.
 |
Design Category
Information design, 1997
Design firm
Haley Johnson Design Co. (Minneapolis, Minnesota)
Collection
(1998) Communication Graphics: 19
|
The intent was to bring attention to the problem of illiteracy. Two recognizable icons —the television and the book—were chosen and morphed into one memorable image to communicate the simple message of placing books and reading first, before TV.