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Design Category
Brand and identity systems design, 1997
Design firm
Haley Johnson Design Co. (Minneapolis, Minnesota)
Collection
(1998) Communication Graphics: 19
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This stationery system was inspired by the dual capabilities offered by Matre, film and print. A screen test pattern was the inspiration for the logo. The use of red, green, and blue on alternate items of the stationery system relates to the three colors used on the TV screen, from which all other colors are made. The technical drawing of projection, and the use of metallic silver, refer to the print side of Matre’s business.