AIGA Design Archives

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Design Category
Motion graphics, 1997
Design firm
Imaginary Forces (Los Angeles, California)
Collection
(1998) Communication Graphics: 19

Description

All of the type was shot on 35mm film with various textures and filters and different types of animation. Selected pieces of this animation were then editorially reconfigured to suggest staccato movement.

Credits
Executive producer: Peter Frankfurt
Creative director: Kyle Cooper
Art director: Adam Bluming
Graphic designers: Adam Bluming, John Choi, Grant Lau, Eric Cruz
Advertising agency: Weiden & Kennedy
Agency producer: Henry Lu
Agency creative directors: John Jay, Jamie Barrett
Agency art director: Joe Shands
Agency copywriters: Mike Folino, Mike Smith
Typeface: Bell Gothic
Client: Nike