AIGA Design Archives

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Design Category
Motion graphics, 1997
Design firm
Imaginary Forces (Los Angeles, California)
Collection
(1998) Communication Graphics: 19

Description

Words become smoke in this footage, which was meant to graphically illustrate all the toxins and potential hazards contained in cigarette smoke.

Credits
Executive producer: Chip Houghton
Director: Kyle Cooper
Graphic designer: Geoff Kaplan
Animator: Vince Abogado
Advertising agency: Houston Herrstek Favat
Agency producer: Lisa Sulda
Agency art director: Dan Bryant
Agency copywriter: Maureen Begley
Typeface: DIN Engschrift
Client: Massachusetts Department of Public Health