AIGA Design Archives

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Design Category
Brand and identity systems design, 2000
Design firm
Cahan & Associates (San Francisco, California)
Collection
(2001) AIGA 365: 22

Description

This direct-mail brochure was designed in response to public comment on the proposed plans for the new de Young Museum in San Francisco’s Golden Gate Park. The idea, “We’ve Listened,” acknowledges that the architects, contractors and curators have implemented the public’s ideas and that the new museum will be a place for everyone.

Credits
Creative director: Bill Cahan
Designer: Michael Braley
Project manager: Katie Kniestedt
Illustrators: Nanette Biers, Walter Hood
Photographer: Jock McDonald
Writers: Peterson Skolnick, Dodge
Typeface: Sabon
Printer: George Rice and Sons
Paper: 50 lb. Weyerhaeuser Opaque Vellum Text
Software: QuarkXPress, Adobe Photoshop
Client: de Young Museum