AIGA Design Archives

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Design Category
Book design, 2000
Design firm
Michael Ian Kaye (New York, New York)
Collection
(2001) 50 Books/50 Covers of 2000

Description

In this book about the contents of people’s bags, we wanted to be true to the personalities of the bag holders while maintaining the elegance and sophistication of the Kate Spade ethos. We did this by allowing participants to fill out a form that reveals their own personalities and bag-carrying habits in their own words and pen and including these forms in the back of the book. The book appeals to anyone who might be curious as to what people carry with them, including Kate Spade shoppers, voyeurs and cleptomaniacs.

Credits
Creative directors: Kate Spade, Andy Spade
Art director: Michael Ian Kaye
Photographer: Dan Bibb
Stylist: Jerry Schwartz
Producer: Julia Leach
Assistant producer: Jennifer Ruske
Production coordinator: Barbara Greenberg
Assistant designer: Dean Nicastro
Trim size: 9 3/4 x 9 3/4
Pages: 124
Quantity printed: 10,000
Typeface: New Baskerville
Printer/binder: Meridian Printing
Papers: 100 lb. Glen Eagle text, 100 lb. Plainfield Opaque Smooth text
Binding method: Smythe-sewn
Binding materials: Black Brillianta over Primer Gold Durotone (spine), mounted to .98 board, flush trim with raw edge, foil stamped spine in gold, hand stamp red ink sequence number in red ink
Publisher: Kate Spade