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Design Category
Brand and identity systems design, 1997
Design firm
Sagmeister Inc. (New York, New York)
Collection
(1998) Communication Graphics: 19
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The business card for this New York fashion designer consists of two abstract, somehow Asian-looking patterns. The logo appears (and becomes readable) only when you fold the card over. The same is true for the stationery, where the logo is completed only when the letterhead is inside the transparent envelope.