AIGA Design Archives

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Design Category
Corporate communications design, 1997
Design firm
SamataMason (Dundee, Illinois)
Collection
(1998) Communication Graphics: 19

Description

This report was designed to demonstrate Swiss Army Brand’s approach to business. That form follows function not only in the company’s products but also in its corporate structure and systems.

Credits
Art director: Dave Mason
Graphic designers: Pamela Lee, Dave Mason
Photographer: Victor John Penner
Writer: Steven Zousmer
Typeface: Helvetica
Printer: H. MacDonald Printing
Papers: Potlatch Eloquence Silk 100# Cover and 100# Text, Fox River Coronado SST Modified Antique 80# Text
Client: Swiss Army Brands, Inc.