Garden of Samsung Electronics Exhibition

This exhibition communicates about Samsung Electronics’ capabilities in a natural and indirect way, avoiding static product displays common to corporate settings. Our solution: an environment that is art, information, and technology combined. Stylized garden areas were created in whose abstracted foliage are planted 150 flat-screen LCD monitors. Video programs in each garden convey different aspects of Samsung’s capabilities, which relate metaphorically to that area. The monitors within the Spring Garden’s green grasses communicate about Samsung’s environmental programs, the monitors nestled in the garden tree’s branching layers of gold-colored aluminum leaves communicate about Samsung’s global reach and those within the flowering summer garden communicate about the blooms of product innovation.