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Design Category
Brand and identity systems design, 1997
Design firm
Turner Duckworth (San Francisco, California)
Collection
(1998) Communication Graphics: 19
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The brief was to create an icon to brand a diverse range of mainstream family bathroom accessories. The solution was a fluffy yellow plastic duck — a classic, nostalgic bathtime icon that works as a simple, consistent branding device across the range and communicates the fun and playfulness associated with family bathtime.