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Design Category
Package design, 1997
Design firm
Werner Design Werks Inc. (Minneapolis, Minnesota)
Collection
(1998) Communication Graphics: 19
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This South African port label looks like a hand-labeled bottle from a vintner’s prersonal stock, a special gift from a limited vintage, hand-touched and personally cared for. The script is reminiscent of a classic French wine label, but goes back to a time when the script was not typeset, but rendered by a calligrapher. Because the labels had to be on a roll for application purposes, one of the greatest challenges was reproducing the aged quality with flexographic printing.