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Design Category
Book design, 2000
Design firm
Pentagram (New York, New York)
Collection
(2001) 50 Books/50 Covers of 2000
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This book was one of the first elements to introduce a new graphic identity we produced for the Whitney Museum of American Art, so it needed to set out a typographic territory that the museum would operate within for some time. It also answered a problem typical of many publications that present a range of disparate images, using an uncoated sheet of paper as a divider between each of the artist’s work. As one page blocked most of the view of the previous page, it also became a place to present a narrative and caption about the art on the opposite page.