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Design Category
Brand and identity systems design, 2000
Design firm
Design: MW (New York, New York)
Collection
(2001) AIGA 365: 22
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Takashimaya is a unique shopping environment, and each year we endeavor to make the catalogue an experience to savor. Our aim this year was to create a journey through a discrete world. Various short sheets and die cuts create a cinematic continuum, a quiet accretion of insights. The resulting juxtapositions allow for new combinations of textures and products, embodying the retail experience of the store. The papers were chosen to reflect the myriad textures and neutral tonality for which Takashimaya’s merchandise mix is known. The subtle shifts in sheen, sparkle, translucency and iridescence also contribute to the fluidity of the brochure.