AIGA Design Archives

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Design Category
Book design, 1996
Design firm
Hecht Design (Arlington, Massachusetts)
Collection
(1997) 50 Books/50 Covers of 1996

Description

Landscape architect Laurie Olin is highly respected for his sketch style and his use of sketching as a design tool. The intent of this book is to describe and document Olin’s style and design process through his sketch explorations. The “landscape” (i.e., horizontal) format and scale of the book are similar to Olin’s actual sketchbooks. The book is written for students of landscape architecture, design professionals, and architectural historians.

Despite a tight budget and production limitations, Transforming the Common/Place holds together as a design. The original sketchbook pages and details reproduced were of uneven quality; halftones were made from 8 x 10 glossy copystand photographs rather than original artwork; the black-and-white halftones were made from color originals; the paper is a grade 2 stock; and we were restricted to b/w and one flat color for printing. Our challenge was to exercise these limiting production values and create as much interest as possible. I think that wrapping the book in an interesting manner—with a hot stamped cover, unusual printed endpapers, and no dust jacket—influences the reader’s experience of the rest of the book.

Credits
Art director: Alice Hecht
Designers: Alice Hecht, Sarah Smith
Photographer: Various
Authors: Brook Hodge, Peter Rowe, John Dixon Hunt, Laurie Olin
Typefaces: Meta, Monotype Perpetua
Printer: Bolger Publications
Paper: Weyerhaeuser Cougar Opaque
Publishers/clients: Harvard University Graduate School of Design, Princeton Architectural Press