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Design Category
Book design, 1996
Design firm
McMillan Associates (West Dundee, Illinois)
Collection
(1997) 50 Books/50 Covers of 1996
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Aimed at sports enthusiasts and the public at large, NBA at 50 celebrates the fiftieth anniversary of the world’s most popular organized sport. The creative strategy was not to produce a chronological document. Instead, this anniversary volume shares stories about the players—past and present—as told by the league’s all-time top players and coaches.
A total of sixteen colors were used throughout the book. The body was designed to combine the players’ revealing stories and conversations with some of the NBA’s rarest photos, creating a unique and memorable page-by-page experience.