AIGA Design Archives

This text-only record is part of the interactive AIGA Design Archives where you can view more details, zoom into images and explore other works in the definitive online resource on American design.

Design Category
Book design, 1996
Design firm
Mires Design (San Diego, California)
Collection
(1997) 50 Books/50 Covers of 1996

Description

The intended audience for this piece is our prospective clients, who may be interested in a wide range of projects, from corporate identity and packaging to brochures and other print collateral. The case study book is intended to show the creative process we used to solve a particular design problem.

We printed the covers and interior separately so that we could assemble the books easily when we needed them. We manufactured the book using black and white Xerox copies from the original roughs. We kept the overall design very simple in order to keep the focus on our creative process.

Credits
Art director: Jose Serrano
Designers: Jose Serrano, Jeff Samaripa
Author: Mires Design
Typeface: Futura
Printers: Rush Press, Continental Graphics
Papers: Chipboard (cover), Simpson Starwhite Vicksburg 80# Vellum
Publisher/client: Mires Design