AIGA Design Archives

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Design Category
Promotional design and advertising, 1996
Design firm
Slover and Company (New York, New York)
Collection
(1997) Communication Graphics: 18

Description

Laura Ljungkvist was commissioned by and worked closely with Slover and Company to illustrate the cover and tabbed section dividers of this communication-themed address book promoting the versatility of Mohawk Paper’s Tomahawk line. The cover and sections include various printing surfaces and showcase features meant to inspire recipients to have fun with paper. These features include: die-cut paper doll cutouts, a pull-out letter, and stamps meant to be licked and sent, embossed coins, tear-out networking “talking tabs” to hand out to potential callers, and so on. Each section divider is brilliantly illustrated in full color.

Credits
Creative director: Susan Slover
Graphic designer: Christina Hsiao
Illustrator: Laura Ljungkvist
Writer: Rosemary Kuropat
Printer: Masterpiece Printers
Paper: Mohawk Tomahawk
Client: Mohawk Paper Mills