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Design Category
Brand and identity systems design, 1996
Design firm
Alan Hill Design (New York, New York)
Collection
(1997) Communication Graphics: 18
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For a client who is literally on the run at city shelters, dog runs, or shows, this modest identity project was conceived as portable, fast, and fun. Her dog is so cute and well behaved that people come up to Jane to ask what her secret is as a dog owner/trainer. Using this letterhead (bound in pads of Monarch-sized sheets) and the frisky business cards, she dispenses hand-written advice, bills, and bones on the fly. We tried to keep it simple yet playfully clever, a condition to which both dogs and designers aspire.