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Design Category
Promotional design and advertising, 1996
Design firm
Bielenberg Design (Boulder, Colorado)
Collection
(1997) Communication Graphics: 18
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This brochure within a brochure was intended to cut through the usual clutter of corporate collateral to reach mid- to high-level corporate management. Strategos is a consulting firm that acts as a catalyst to initiate a “strategy revolution” within their client companies. We designed a large-format brochure to strongly communicate the message that a revolution is coming and if you miss it, you will fail. Then we packaged a small red “Manifesto for the Coming Revolution,” modeled on Mao’s Little Red Book, in a recycled plastic envelope attached to the inside back cover.