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Design Category
Promotional design and advertising, 1996
Design firm
Charles S. Anderson Design Company (Minneapolis, Minnesota)
Collection
(1997) Communication Graphics: 18
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Playing off the misconception that French Paper comes from France, these ads were based on “French” puns or French culture as viewed from Niles, Michigan (the real home of the French Paper Company). The ads highlight French’s portfolio of white papers, and should persuade designers that just because they need a plain white sheet doesn’t mean they should settle for one.