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Design Category
Promotional design and advertising, 1996
Design firm
Charles S. Anderson Design Company (Minneapolis, Minnesota)
Collection
(1997) Communication Graphics: 18
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In this age of output via the laser printer, the demand for 8.5” x 11” paper has increased dramatically. In an effort to meet this demand and supply the paper “right now,” French Paper Company created Paper Direct. The standardized box is modular and works for the entire line, having the individual paper information printed on the top cover sheet. This sheet protects the “valuable” paper and allows the audience to see and feel what they are buying, in contrast to most of the slick shrink-wrapped packaging out there.