AIGA Design Archives

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Design Category
Promotional design and advertising, 1996
Design firm
Stoltze Design (Boston, Massachusetts)
Collection
(1997) Communication Graphics: 18

Description

This catalogue/viewbook was intended for prospective and enrolled students at the college. The objective was to represent the diversity and energy of the student body (a progressive art school) and of the school itself through the catalogue’s various design directions. The unifying element is the typeface. Except for one four-color signature at the beginning of the book, the budget allowed for only two colors to be used elsewhere. To add interest, we varied the two colors throughout the different sections of the book.

Credits
Graphic designers: Resa Blatman, Peter Farrell, Heather Kramer, Tracy Schroder, Clifford Stoltze
Photographers: Jon Baring-Gould, Cecilia Hirsch
Writer: Elizabeth Mackie
Typefaces: Meta, New Baskerville, Trixie
Printer: W. E. Andrews
Client: Massachusetts College of Art