AIGA Design Archives

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Design Category
Package design, 1996
Design firm
Concrete Design Communications Inc. (Toronto, Ontario, Canada)
Collection
(1997) Communication Graphics: 18

Description

Dufflet Truffles are a product line extension of an established Canadian cake and pastry producer. The design is influenced by ’50s design styling and color palette, to contrast the traditionally ornate and gold-stamped look favored by most of its competitors.

Credits
Art directors: Diti Katonah, John Pylypczak
Graphic designer: Susan McIntee
Typefaces: Franklin Gothic, Kuenstler Script
Printer: C. J. Graphics
Client: Dufflet Pastries