This text-only record is part of the interactive AIGA Design Archives where you can view more details, zoom into images and explore other works in the definitive online resource on American design.
 |
Design Category
Promotional design and advertising, 1996
Design firm
Cronan Design (San Francisco, California)
Collection
(1997) Communication Graphics: 18
|
The colors of the Legendary Shirt fabrics are amazing. We knew that a quarter-page full-color ad couldn’t convey their intensity. We had the idea of working with Metropolis magazine to put color into the black and white junior- page ad (at the price of the b/w ad) and get people to call for the swatch mailer.
We had two responses: 1) I loved the ad and I want the bronze shirt from page 26; 2) are you kidding? Just send me the swatches! Either response was fine with us.
This elegant solution demonstrates “thinking outside the box” and conveys the whole sense of Walking Man in one junior-size page.