AIGA Design Archives

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Design Category
Brand and identity systems design, 1996
Design firm
Design: M/W (New York, New York)
Collection
(1997) Communication Graphics: 18

Description

Crane’s Business Papers wanted to make Kid Finish (the classic line of social stationery products) more easily available to graphic designers and to position the line more broadly. The binder format includes actual samples of the wide range of envelope and inserts available and is easy to update and expand.

Credits
Creative director: J. Phillips Williams
Graphic designers: Allison Muench Williams, J. Phillips Williams
Illustrator: Peter Phong
Typefaces: Engravers Gothic, Matrix Script
Fabricator: Dickard Widder
Papers: Crane’s Old Money, Kid Finish
Client: Crane’s Business Papers