Benefit Map of America

Today, the United States of America, tomorrow, the world! This promotion for Benefit paper recolors the entire country, paying homage to late-nineteenth-century cartography with late-twentieth-century tools. The underlying theme of Benefit is that the colors go with the colors, and what better way to show the chromatic harmony than to take on the nation itself! In addition to all the states and capitals and major cities, we’ve included the birthplaces of our clients and staff. We’ve also included need-to-know information like state birds and nicknames. The fonts have all been redrawn to approximate hand-lettered maps from the early part of the century. And who knew that the national flower is the rose?