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Design Category
Brand and identity systems design, 1996
Design firm
Duffy Design (Minneapolis, Minnesota)
Collection
(1997) Communication Graphics: 18
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We repositioned Miller Lite to be more appealing to a twenty-one- to twenty-four-year-old consumer. We created this identity to introduce and sign off all Miller Lite communications. At the same time we needed to reinvent the longstanding concept of “Miller Time.”