AIGA Design Archives

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Design Category
Brand and identity systems design, 1996
Design firm
Duffy Design (Minneapolis, Minnesota)
Collection
(1997) Communication Graphics: 18

Description

In order to effectively communicate all aspects of Faith Popcorn’s Brain Reserve business (consulting, seminars, books, and tapes), Duffy Design developed a system of iconography that can be used to customize presentation materials. Our system of small, tip-on labels serves as a flexible and cost-effective design solution. The labels have an archival quality that helps give documents and letters a feeling of great importance.

Credits
Creative director: Joe Duffy
Art director: Neil Powell
Graphic designers: Alan Leusink, Neil Powell
Illustrators: Alan Leusink, Neil Powell
Typeface: Franklin Gothic
Printer: Diversified Graphics
Papers: Beckett Paper, Cambrick Arctic
Client: Faith Popcorn’s Brain Reserve