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Design Category
Promotional design and advertising, 1996
Design firm
Duffy Design (Minneapolis, Minnesota)
Collection
(1997) Communication Graphics: 18
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The assignment was to create an identity for a uniquely Southern microbrew beer that is based on an 1860s recipe. The print ads that we developed were part of an assignment that included everything from the creation of the name and primary branding through all packaging, point of service materials, stationery system, and advertising.