AIGA Design Archives

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Design Category
Experience design, 1996
Design firm
Duffy Design (Minneapolis, Minnesota)
Collection
(1997) Communication Graphics: 18

Description

The website uses a narrative approach to convey Tidy Cat’s position in the marketplace. The content is presented from the cat’s leadership and confidence in its product.

Credits
Creative director: Joe Duffy
Art director: Neil Powellf
Graphic designer: Lourdes Banez
Illustrator: Lourdes Banez
Copywriters: Chuck Carlson, Deborah Gold
Client: Ralston Purina