This text-only record is part of the interactive AIGA Design Archives where you can view more details, zoom into images and explore other works in the definitive online resource on American design.
 |
Design Category
Experience design, 1996
Design firm
Duffy Design (Minneapolis, Minnesota)
Collection
(1997) Communication Graphics: 18
|
The design had to reflect the strategy of the advertising campaign. Miller Time is fun and unexpected, and the site had to be, too. The design closely matched the iconography of the advertising, using such things as a “beer”-colored background and the Miller Lite logo.