AIGA Design Archives

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Design Category
Promotional design and advertising, 1996
Design firm
Eisenberg and Asociates (Dallas, Texas)
Collection
(1997) Communication Graphics: 18

Description

By creating a teaser poster to be displayed in TIG Insurance’s regional offices, we were able to strike interest in company employees in the launching of their long-awaited global intranet. Extremely quick turnaround, a limited printing of only sixty-five posters, and tight budget constraints led us to in-house illustration and conventional screen printing.

Credits
Creative director: Saul Torres
Graphic designer: Lauren DiRusso
Illustrator: Lauren DiRusso
Copywriter: Lauren DiRusso
Typeface: OCRB
Printer: Typography Plus
Paper: Mohawk Superfine
Client: TIG Insurance Company