This text-only record is part of the interactive AIGA Design Archives where you can view more details, zoom into images and explore other works in the definitive online resource on American design.
 |
Design Category
Experience design, 1996
Design firm
Evenson Design Group (Culver City, California)
Collection
(1997) Communication Graphics: 18
|
Fruitcakes, over the years, have had a bad rap, and we at Evenson Design Group (EDG) were determined to change this notion with another one of our off-the-wall promotional spoofs, this one featuring the not-so-traditional fruitcake. The EDG “ Deluxe Fruitcake” package housed an interactive PC and Mac disk in a handsome tin for our unsuspecting clients and friends. Once this holiday gag is downloaded, the story unfolds with zany sound effects from a bizarre fruitcake-making machine to help you and our famous Aunt Viola select the perfect ingredients to produce the ultimate “Deluxe Fruitcake.” This full-color piece confirms our design group’s remarkable transition into the multimedia arena and demonstrates creative excellence through computer graphics.