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Design Category
Promotional design and advertising, 1996
Design firm
Froeter Design Co. (Chicago, Illinois)
Collection
(1997) Communication Graphics: 18
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Space had recently become available for lease at 135 South LaSalle in Chicago. LaSalle created a competitive incentive program, offering four free week-long trips to Paris for the brokers leasing the greatest amount of offered space. The poster, distributed across Chicago, captures the spirit and flavor of the competition while communicating the details of the incentive.