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Design Category
Brand and identity systems design, 1996
Design firm
Hansen Design (Philadelphia, Pennsylvania)
Collection
(1997) Communication Graphics: 18
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Legal Beagle is a messenger/courier company especially for lawyers. The logo was designed as a lighthearted icon that would stand out among other legal paraphernalia. The stationery followed closely behind with design and color that were somewhat sophisticated but still unusual enough not to be overlooked. The dog’s eyes and glasses were used to create a hip pattern on the back of all the pieces as a surprise when turned over.