AIGA Design Archives

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Design Category
Promotional design and advertising, 1996
Design firm
Jennifer Sterling Design (San Francisco, California)
Collection
(1997) Communication Graphics: 18

Description

The objective was to create a portfolio of works that reflected Pina Zangaro’s design sensibilities and product line. With most of their product line fabricated in various metal materials, a solid die-cut metal cover created an initial cohesiveness. Layering dividers printed on vellum organized their divisions within each product line and created a blend between the structured typography and images. The book is modular and can be updated as additional products are developed.

Credits
Art director: Jennifer Sterling
Graphic designer: Jennifer Sterling
Photographer: Dave Magnusson
Writer: Tim Mullen
Typefaces: Garamond, Meta
Printer: Logos Graphics
Paper: Zellerbach Vellum
Client: Pina Zangaro