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Design Category
Corporate communications design, 1996
Design firm
Leslie Black Design (Grand Rapids, Michigan)
Collection
(1997) Communication Graphics: 18
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Autocam’s 1996 results were solid, but somewhat less than spectacular for a growth company. We wanted the annual report to put this year’s performance in a larger context and reassure shareholders that the company still offers tremendous long-term potential. Creatively, the report continues a tradition of bold images and self-confident copy that reinforces Autocam’s aggressive positioning in the market.