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Design Category
Promotional design and advertising, 1996
Design firm
Liska and Associates (Chicago, Illinois)
Collection
(1997) Communication Graphics: 18
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The purpose of the Helzer brochure was to visually illustrate the business they are in (custom-designed, beautifully hand-made furniture), as well as mirror the design quality of the furniture, the materials used, and the craftsmanship.
Helzer’s furniture materials are minimal, sensual, and monochromatic. The matte paper, minimal typography, and detail photographer all accurately reflect the Heltzer aesthetic.