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Design Category
Promotional design and advertising, 1996
Design firm
Liska and Associates (Chicago, Illinois)
Collection
(1997) Communication Graphics: 18
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American Crew is an innovative and fashion-forward company that markets men’s hair products to professional salons and their distributors. Collection 01 is an oversized 64-page hardcover book designed to provide salons with a marketing tool that helps attract and retain male clientele while reinforcing the American Crew brand as the leader in the men’s personal grooming market.