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Design Category
Promotional design and advertising, 1996
Design firm
Michael Mabry Design (San Francisco, California)
Collection
(1997) Communication Graphics: 18
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Knowing that art directors and designers receive a vast array of photographers’ self-promotional materials in a year, many of which are very overblown, we wanted to create something that people would want to keep. The solution relied upon an intimate size with a sensual feel to complement the classic warmth of Daniel Proctor’s work. The execution demanded power through modesty. Daniel’s relentless attention to detail is reflected by elements like 100% cotton rag paper, refined typography, and a stitched binding.