This text-only record is part of the interactive AIGA Design Archives where you can view more details, zoom into images and explore other works in the definitive online resource on American design.
 |
Design Category
Information design, 1996
Design firm
Morla Design (San Francisco, California)
Collection
(1997) Communication Graphics: 18
|
The California College of Arts and Crafts’s new San Francisco architecture and design building required a recruitment announcement poster. The imagery of the large bolt and energetic typography collide to symbolize the process of creating the new campus. In addition, the measuring rules and printers’s registration bar act as a metaphor for the entirety of the design disciplines.