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Design Category
Information design, 1996
Design firm
MTV Off-Air Creative (New York, New York)
Collection
(1997) Communication Graphics: 18
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The VMA Book, as we call it, is a program guide that was handed out at the show. The prior book was strong on eye candy, so this year we decided to do a 360o and have it be about content. We set up a website and contacted our audience to tell us about their lives and their world. We had them send us photos in order to give this concept a face and a strong sense of humanity. Those images contrast a cold slick Mylar cover. In keeping with the notion of content versus design, the design solution was, as you have probably guessed it, simple.