This text-only record is part of the interactive AIGA Design Archives where you can view more details, zoom into images and explore other works in the definitive online resource on American design.
 |
Design Category
Motion graphics, 1996
Design firm
MTV Networks (New York, New York)
Collection
(1997) Communication Graphics: 18
|
The strategy was to create five-second opens and closes around each of the vintage commercials that run on TV Land. The function of the bumpers is to brand the retromercials as part of TV Land’s unique pop culture identity.