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Design Category
Environmental graphic design, 1996
Design firm
Nike, Inc. (Beaverton, Oregon)
Collection
(1997) Communication Graphics: 18
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Nike category innovation and total performance assaulted viewers of the 1996 Nike Supershow exhibition, from outdoor boards to escalator to media to pavalions. Entering the space, a 180-foot-wide film effectively depicts the Nike Performance message. The screen then becomes transparent to reveal four innovative pavilions focusing on key Nike categories and technologies